The Ultimate Guide for Building Out Your Demand Generation Capabilities
Customer Insights
Best frameworks to define your key buyer personas
Engaged Conversations
Actionable insights to the type of content and messaging that works for each buyer and at each stage of their journey
Marketing Automation
Best practices on solution selection, optimization, and management
Supporting MarTech
Identify when you need to augment your technology stack and outline leading solutions
Better Ways to Find and Engage Your Target Audience
We've spent countless hours design, implementing, managing, and optmizing demand generation efforts for many diverse and leading B2B centric companies. During this time we've compiled a lot of notes, spoken to a lot of people, gathered a lot of best practices and systematically distilled all of these insights from hundreds of different sources into one single guide and portal. You're a busy professional and our goal is to provide a single resource for you so that you can focus your efforts on driving results and not downloading countless guides, paying for high end advisory sevices, attending expensive conferences, or scouring the far reaches of the web.
Meet the authors
Ryan Jensen
