You’re probably thinking, “another digital marketing site clamoring to claim a spot in my bookmarks?” Fair enough. That’s a good question and one that we hope to be answering in this and future posts.
Listen, there is no shortage of information on the internet that speaks to the topics of demand generation, marketing automation, or lead nurture. But this content is typically found in bits and pieces and is gated as part of the lead generation efforts of a firm that typically sells a solution that supports these types of initiatives. Either that or it might only be available through a pricey subscription to an advisory service offered by a research firm.
This guide and site is unique in that it takes the piles and piles of information that currently reside in a thousand different places and pulls them together into one spot. It pulls the best practices from leading research firms like SiriusDecisions/Forrester, Demand Gen Report and Gartner. It then combines them with insights culled from industry leading tools like Marketo, Salesforce.com, or SnapApp and incorporates them with our experience in building demand generation programs for leading organizations.
We’ve separated the empty ‘marketing speak’ from much of the available content and pulled out the insights that can be of most importance to people needing to accomplish the same thing but with less budget. It’s really easy to build a proper program when you have an endless budget. This is likely not your reality. You’ll have to think smart and make tough decisions and our job is to help you along the way.